With their business expanding, the team at Splash Aquatics Group wanted a simple way to align how each site operates, reduce variation between locations, and support future growth without losing quality.
About Splash Aquatics Group
Based in Rockhampton, Queensland, Splash Aquatics Group operates Splash A Bout Swim Schools, delivering swimming lessons for all ages, with a focus on calm, engaging learning and strong instructor capability. The group operates across multiple Queensland locations, including Rockhampton Northside and Southside, Mount Morgan, Biloela, Moura, Middlemount, and Glenden.
The challenge
Growth created a new operational reality. With more sites came more moving parts, and a higher risk of different teams doing things in different ways.
The management team wanted to:
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Bring every facility into line with a consistent approach
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Ensure processes were in place and followed by everyone
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Build credibility with partners, including local councils, to support continued expansion
Why ISO certification
For Splash Aquatics Group, pursuing ISO certification was not for show. Instead, they chose to build an Integrated Management System that would support repeatable delivery across sites.
The drivers were clear:
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Scale without losing consistency
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Make it easier to replicate what works when opening or taking on new facilities
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Break through the glass ceiling, where growth felt harder without stronger systems
Practical outcomes
One of the earliest benefits was felt immediately during the opening of a new swim school. With clearer processes and a more consistent way of working, the rollout was smoother and required less reinvention.
The new swim school we opened, it just rolled out. It just worked. It's really nice to show that it's working in practice.
– Cass Pfeiffer - Operations Manager
While Splash Aquatics Group is still on its growth journey, the team has already seen practical improvements:
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More consistent operations across locations
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Clearer expectations for staff and leaders
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Reduced reliance on individual workarounds
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Improved readiness for growth, including new sites and new contracts
The longer term aim is to compete at a higher level in their sector and demonstrate what sets Splash Aquatics Group apart from a typical facility management provider.
Key takeaway
If you are growing across multiple locations, ISO certification can give you a structure that helps you scale with confidence – including clearer processes, more consistent delivery, and less operational friction when you expand.
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